Rubber Band Model of Communication Essay Example | Topics and Well Written Essays - 750 words

Rubber Band Model of Communication - Essay Example The first scholar who attempted a communication model is Aristotle. Aristotelian view of communication influenced the perspectives of communication thinkers until the mid twentieth century. In the late 1940s, and through the 1950s and 1960s, a number of new communication models were advanced, most of them preserving the basic themes of the Aristotelian perspective. Later in 1949, Claude Shannon and Warren Weaver published a model that they called the "Mathematical Model of Communication." and later in 1954 he proposed an interactive model. In 1960 Berlo proposed the SMCR model. These models were considered the major linear models of communication. and Becker's Mosaic Model (1968). The others that invited attention of communication experts included the multidimensional models. The major contributions were Functional Model by Ruesch and Bateson (1951) and Transactional Model by Barnlund (1970). All these models contributed only to further the discussions and research of communication and proved different points of the communications process. (Jones & Jones, 1997) The Rubber Band Model of communication, as the term denotes uses the analogy of a rubber band. The elastic property of the rubber band is used to explain the communication process. ... The Rubber Band Model can be explained with the following diagrams. The figures Fig.1 and Fig.2 show the communication process as proposed by the Rubber Band model. Fig.1 shows a stretched rubber band. The black portion is the piece of rubber band and the dotted lines show it in the stretched position. If we consider the piece of rubber band as the message transmitted by the sender the stretched portion explains the transmission of the message. The elastic property of the rubber band can be attributed to the nature of the message, transmission process and the channel. If stretched further, the message will reach a different receiver. It requires a more elastic material (a strong rubber band or a lengthy one) to stretch to a considerable length. The process of communication is similar. If the message has to be reached to a wider audience it has to be powerful, or in other words a mediated communication has to take place which occurs only in mass communication. Similarly the stretched rubber band when released (See Fig.2) gets back to the previous destination, which also explains the feedback. Critique of the Rubber Band model of communication The Rubber Band model is a dynamic model when compared to the linear models of communication as it proves that message can be send to an intended direction. This helps to explain interpersonal communication as well as group communication. The elastic property of the rubber band and its analogy used in the model also explains the mass communication process. The model has significance as it also give explanation for the feedback in communication. The limitation of the model is that it makes the feedback compulsory. Works cited 1. Marsha Jones and Emma

Business Environment And Strategic Management Assignment

Business Environment And Strategic Management - Assignment Example has necessitated these firms or the industries to invest in new technology or new systems that assist in reducing costs while at the same time enhances efficiency, which in turn results in higher profits. It is important to note that such initiatives are not the preserve of firms and industries in the higher echelons. This means that company CEO or industry leaders are increasingly on the lookout to for demands that are strategic and complement fully the operations of the firm or groups of firms in the industry. Various firms in a bid to be ahead of the pack are increasingly adopting new developments such as mobile technology and the rampant usage of social networking. There are strategic roles that new technology have with regard to a firm or an industry, this paper will initially look into them thereafter look into factors which may hamper the diffusion of such new technology. Additionally, the paper will consider a specific product or process innovation in an organization then analyse the corporate objectives for such an investment. Finally the paper will Identify and discuss factors which may have helped or hindered the adoption of this new technology within the organisation. The significance of strategies for not only firms but also the entire industries has been always stressed in the strategic management. Hitt, Ireland and Hoskisson (2010, p.334) observed that ‘†¦corporate strategies†¦ Allow firms to search for new markets †¦and technologies to outdo their rivals’. A number of literatures on strategic management have pointed out that firms adoption of new technologies can be directly linked to strategic roles that a firm’s management hierarchy intends to pursue. Various firms adopt these strategies to show critical and important stages they must follow in order to achieve their target organizational objectives. The available strategic management theories often cite two important models of strategic decision-making: the incremental and the