Filipino Customs and Traits Essay

Every nationality has its own customs, traits, characteristics, values, attitudes, and beliefs that were inherited from their great ancestors. They have the possessions of uniqueness as a nation. Filipino people are one of the sole nations in the world. They have their own norms and manners. Until now, those traits are still alive and most of it is continuously transferring to the next generations. Filipinos are best well-known for being hospitable. One good example is whenever there is a visitor, it may be expected or unexpected, they really take such good care, give their full attention, and even serve foods for their visitors. Filipinos are also prominent for their close family ties. Filipinos are close to their families and relatives. They value a big family and they surely help a relative that is someone in need or who needs help. They always have a shoulder that can lean on especially during the hard times. In other countries, once an individual turns 18, it’s their responsibility to be independent and to stand on their own. On the other hand, Filipinos are totally opposite with them because of the close family ties. One concrete example is, almost the third generation of the family still lives on the same house together with the first and second generation. Another instance is, in every occasion, specifically Christmas, new year, birthdays, wedding celebrations, christening, anniversaries, etc. , almost all the members of the family, or even the extended families and relatives are present on those occasions. And also, the parents work hard and sacrifice much for their children, in return, the children love and respect them and take good care of them in their old age. That’s how Filipino families are commonly defined. It is said to be that the Filipinos are clever, with retentive memory, rapid insight, and talents for arts and sciences. They are also known for being jolly. The Filipino nation loves to laugh. In every problems and disturbances, still, the Filipino people are smiling and they still find way to laugh. They do believe in the saying: â€Å"Laughter is the best medicine. † Filipinos are not only known for being jolly but also being friendly and chatty. They can stand talking for an hour or more just to chat and talk with their friends. Gratitude is another authentic attribute of the Filipinos. They are appreciative to those who have settled them favors or who are good to them. Their high sense of gratitude is expressed in the phrase â€Å"Utang na loob† or the debt of honor. Another one is being courteous. They always show respect especially to the elders. â€Å"Pagmamano† is one of the things to show respect. Saying â€Å"po† and â€Å"opo† is attached to a sentence addressing someone in the third person are signs of respect. Filipinos owing to their beautiful country, liberty-loving and courageous are ardently idealistic. They are enthusiastic in love as they are violent in battle. An example is, they bravely opposed the Spanish, American and Japanese conqueror of their native country. They are one of bravest people of the world. Filipino courage has been proven in the Battle of Mactan, Tirad Pass, Bataan, Corregidor, World War II, and in many other battlefields. Filipinos are helpful, supportive, cooperative and accommodative. They give importance to the asset of helping one another. They treasure the inherited trait of â€Å"bayanihan†. One concrete example, in cleaning a barangay, all the members of the barangay are present just to help in cleaning their community. And another one is, whenever there is calamities, they help one another to surpass the different kinds of disasters. All the Filipinos in the different regions in our country believe in â€Å"Gaba† or karma which is one of the universal concepts among them. It may happen to those who deserted other people in the time of their needs. It may also happen to those who do injustice, unfairness, inequality, and discrimination to other people. The â€Å"bahala na† attitude or fatalism is also one of the common traits of Filipinos. If they don’t know what to do and no options in a situation, most probably, that’s the point wherein the Filipinos says â€Å"bahala na†. The other one is the â€Å"Maya na† habit. It is an attitude wherein they will do the things later or tomorrow that should be done right now. And the last one is the â€Å"Ningas Kugon† habit. It is a manner of doing things good at first only, as it goes along it is getting worse. this habit is expressed in the phrase â€Å"Sa una lang magaling. † The belief on â€Å"Kapalaran† (fortune) provides self-assurance and audacity to the Filipino. But even if kapalaran is not the way they want it to be, he/she can search for defense or guard and improved fortune by having â€Å"anting-anting†(amulet) that keeps him/her from bad luck. The amulet makes the Filipino that’s someone who is not a risk taker. Now, here are some common Filipino customs. A refusal to make an eye contact implies dishonesty, the eyebrows raised in recognition and to answer â€Å"yes†, the lips are used to point things, nod upwards to greet someone, scratching one’s head when one does not know the answer. â€Å"Psst! † is use to get an attention of someone in the workplace but not as social function. Filipinos are renowned for their toughness and flexibility. Through the ages, Filipino people have met all kinds of catastrophes and calamities – revolutions, wars, earthquakes, volcanic eruptions, typhoons and epidemics. They can incorporate any culture and prosper in any climate. Against the hardships of life, they simply bend, but never break. Just like a bamboo tree, it merely let go with the wind, follows where the direction of the wind would go but in never breaks. Just like a narra tree, it is tough and strong. Whatever disasters it suffers, it can surpass it but it never breaks. They go with the flow of life. That’s Juan Dela Cruz is. That’s how Filipino is.

Amazon Ebusiness Essay

Amazon was founded in 1994, spurred by what Bezos called â€Å"regret minimization framework†, his effort to fend off regret for not staking a claim in the Internet gold rush. Company lore says Bezos wrote the business plan while he and his wife drove from New York to Seattle , although that account appears to be apocryphal. The company began as an online bookstore; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an online bookstore could offer more. Bezos named the company â€Å"Amazon† after the world’s largest river. Since 2000, Amazon’s logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); a goal was to have every product in the alphabet. In 1994, the company incorporated in the state of Washington, beginning service in July 1995, and was reincorporated in 1996 inDelaware. The first book Amazon.com sold was Douglas Hofstadter’s Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. Amazon.com issued its initial public offering of stock on May 15, 1997, trading under theNASDAQ stock exchange symbol AMZN, at an IPO price of US$18.00 per share ($1.50 after three stock splits in the late 1990s). Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its â€Å"slow† growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1 ¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Time magazine named Bezos Person of the Year,  recognizing the company’s success in popularizing online shopping. Amazon.com products and services: Amazon product lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries. The company launched Amazon.com Auctions, a Web auctions service, in March 1999. However, it failed to chip away at industry pioneer eBay’s large market share. Amazon.com Auctions was followed by the launch of a fixed-price marketplace business, zShops, in September 1999, and the now defunct Sotheby’s/Amazon partnership called sothebys.amazon.com in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in 2001 that let customers sell used books, CDs, DVDs, and other products alongside new items. Today, Amazon Marketplace’s main rival is eBay’s Half.com service. In August 2005 , Amazon began selling products under its own private label, â€Å"Pinzon†; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.In March 2007, the company applied to expand the trademark to cover a more diverse list of goods, and to register a new design consisting of the â€Å"word PINZON in stylized letters with a notched letter O whose space appears at the â€Å"one o’clock† position.†. Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.On September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name. Amazon MP3, its own online music store, launched in the US in September 25, 2007, selling downloads exclusively in MP3 format without digital rights management.[This was the first online offering of DRM-free music from all four major record companies. In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers can have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several  ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008. In 2008 Amazon expanded into film production, producing the film The Stolen Child with 20th Century Fox. Amazon.com has incorporated a number of products and services through development and acquisitions. The Honor System was launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting a percentage of the payment plus a fee. The service was discontinued in 2008. and replaced by Amazon Payments. Amazon launched Amazon Web Services(AWS) in 2002, which provides programmatic access to latent features on its website. Amazon also created â€Å"channels† to benefit certain causes. In 2004, Amazon’s â€Å"Presidential Candidates† allowed customers to donate $5–200 t o the campaigns of 2004 U.S. presidential hopefuls. Amazon has periodically reactivated a Red Cross donation channel after crises such as the 9/11, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian Ocean. By January 2005, nearly 200,000 people had donated over $15.7 million in the US. Amazon Prime offers two day shipping with no minimum purchase amount for a flat annual fee, as well as discounted priority shipping rates. Amazon launched the program in the continental United States in 2005, in Japan, the United Kingdom and Germany in 2007, and in France (as â€Å"Amazon Premium†) in 2008. Launched in 2005, Amazon Shorts offers exclusive short stories and non-fiction pieces from best-selling authors for immediate download. By June 2007, the program had over 1,700 pieces and was adding about 50 new pieces per week. In November 2005, Amazon.com began testing Amazon Mechanical Turk, an application programming interface (API) allowing programs to dispatch tasks to human processors. In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1 byte to 5 gigabytes in size, can be stored in S3 and distributed via HTTP or BitTorrent. The service charges monthly fees for data stored and transferred. In 2006, Amazon introducedAmazon Simple Queue Service (Amazon SQS), a distributed queue messaging service, and product wikis (later folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message board conventions. Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging  from running simulations to web hosting. In 2008, Amazon improved the service adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, static IP addresses designed for dynamic cloud computing. In 2007 Amazon launched Amapedia, a wiki for user-generated content to replace ProductWiki, the video on demand s ervice Amazon Unbox, and Amazon MP3, which sells downloadable MP3’s. Amazon’s terms of use agreements restrict use of the MP3’s, but Amazon does not use DRM to enforce those terms. Amazon MP3 sells music from the Big 4 record labels EMI, Universal, Warner Bros. Records, and Sony BMG, as well as independents. Previous to the launch of this service, Amazon made an investment in Amie Street, a music store with a variable pricing model based on demand. Also in 2007 Amazon launched Amazon Vine, which allows reviewers free access to pre-release products from vendors in return for posting a review, as well as payment service specifically targeted at developers, Amazon FPS. In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over â€Å"Whispernet†, via the Sprint Nextel EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption. In 2008 Amazon stated that its Kindle-based library included 200,000 titles. In December 2007, Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high reliability high performance database system. In August 2007, Amazon launched an invitation-only beta-test for online grocery delivery. It has since rolled out in several Seattle, Washington suburbs. In January 2008 Amazon began rolling out their MP3 service to subsidiary websites worldwide. In December, 2008, Amazon MP3 was made available in the UK. In September, IMDB and Amazon.com launched a Music metadata browsing site with wiki-like user contribution. In November, Amazon partnered with Fisher-Price, Mattel, Microsoft and Transcend to offer products with minimal packaging to reduce environmental impact and frustration with opening â€Å"clamshell† type packaging. Amazon Web Services launched a public beta of Amazon Elastic Compute Cloud running Microsoft Windows Server and Microsoft SQL Server. Amazon Connectenables authors to post remarks on their book pages to customers. WebStore allows businesses to create custom e-commerce websites using Amazon technology. Sellers pay a commission of 7 percent, including credit-card processing fees and fraud protection, and a subscription fee of  $59.95/month for an unlimited number of webstores and listings. Why Amazon.com is successful as a business on internet and has excellent capabilities supported by information system and e-commerce? Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its â€Å"slow† growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1 ¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Time magazine named Bezos Person of the Year, recognizing the company’s success in popularizing online shopping. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Then it offered toys, consumer electronics and software to its customers. These were linked with a host of new products until this very day. Amazon has a constantly evolving product line. Its competitors have a hard time catching up with the innovator. During its initial years of operation, Amazon was not making any real profit. It practiced instead the habit of reinvesting its income into new markets. This it did to make possible for its customers to make wider choices for the company’s offerings. Inventory management is an important function for any business and its efficient implementation can play a major role in reducing costs within a company. Policies, procedures, and techniques employed in maintaining the optimum number or amount of each inventory item. The objective of inventory management is to provide uninterrupted production, sales, and/or customer-service levels at the minimum cost, Levi D. S. et al (2003). Levi explains that a high-quality inventory management system provides a smooth and efficient supply chain by reducing costs and time. Initially when a company is established, key individuals may pe rform such tasks as purchasing, manufacturing or inventory control with little problem in terms of overlapping functions. But as a company expands it may be necessary to concentrate on core functions in the aim to have specialized personnel in every department. Each function has an important part to play in the supply chain. The correct management of  inventory enables a company to reduce liabilities and cost of overstocking, to streamline operations and to have better utilized staff. Amazon.com, the world’s largest online retailer and one of the nation’s biggest book sellers, is one of the iconic companies of the Internet era, Eells S. (2010), and by realizing the importance of inventory management can only improve its supply chain. From the text we can see that when CEO Jeffrey P. Bezos went about setting up Amazon.com, he had a clear aim to offer customers a wide selection of books but at the same time did not want to spend time and money on opening stores and warehouses and in dealing with the inventory. Bezos was hesitant in deciding to maintain Amazons own warehouse but realized that this was the only way for the company to keep customers satisfied. Internet shopping was rapidly expanding and with Amazon now stretching its ranges from not only books but to CDs, toys and hardware, they too were a growing industry. Amazon began setting up warehouses throughout the US, strategically placing them in states with little or no sales tax in order to reduce costs. These warehouses were very well maintained and completely computerized, with each item having a separate code which made inventory management a lot easier. Within the large warehouses, Amazon held all products which were available on the website. This was not always a good idea as it cost Amazon money in order to stock these goods. In the holiday season of 1999, Bezos was determined not to disappoint any customers; therefore he ordered larger amounts of every product. With this large amount of inventory, Bezos found it very diffic ult to manage, so aimed to rearrange the warehouses to accommodate the demand in different regions. They then decided to outsource some of its routines activities so that they could concentrate more on their core competencies. Deciding whether to outsource or not was a difficult decision for Amazon but seen in the Strategic outsourcing book by Greaver M. (1999), he explains that there quiet a number of reasons how outsourcing can be a major advantage. These points are broken into 6 headings; 1. Organizational reasons – Enhance effectiveness and focus on what you do best and also makes the company more flexible 2. Improvement driven reasons – Improve operating performance and also management and control 3. Finally driven reasons – Reduce investment assets and free up these resources for other areas of the business 4. Revenue driven reasons – Gain market access and  business opportunities along with accelerating expansion 5. Cost driven reasons – Reduce cost through superior provider performance and lower cost structure 6. Employee driven reasons – Increase commitment and energy in non core areas. Amazon decided to outsource its inventory management, and with this they decided not to stock every item offered on its site. It stocked only the most popular and frequently purchased items and as for the other items, they were requested from the distributor on ordering. The item would be sent to Amazon, unpacked and finally sent to the customer. Amazon entered into an agreement with Ingram Micro Inc. to use its knowledge and experience in the electronic goods and supply chain management in order to provide logistics and order-fulfillment services for desktops, laptops and other computer related accessories. From the case, Kevin Murai, President, Ingram Macro U.S. informs everyone the advantages in which they can offer to Amazons supply chain and satisfaction of customers, â€Å"The customer fulfillment services we are providing to Amazon.com’s computer store will minimize the number of touches to the product, while ensuring a seamless shopping experience for Amazons customers from start to finish†. A collaborative approach was obvious from this. A collaborative partnership has become an alternative approach to care, replacing traditional hierarchical approach as the desired approach to care. The features of collaborative partnerships are (1) Power sharing and sharing of expertise; (2) the pursuit of mutually agreed on, person centered goals and, (3) a dynamic process that requires the active participation and agreement of all partners in the relationship, Elsevier M. (2006). Both Amazon and Ingram Micro both shared the passion for customer satisfaction which was the main driving force to the success of their partnership. Amazon has identified its core competencies as: customer convenience and accessibility, massive selection, personalized service, quality of the site content, quality of its search tools and price, Mulqueen K. (2009). By entering into this partnership it gives Amazon more quality time to put into its core competencies. During the initial stages of Amazons warehousing, it aimed to have every item in stock in o rder to maximize customer satisfaction. By having this inventory, it would enable Amazon to meet the needs of the customers when they purchased the goods online. When the customer chooses the item, Amazon takes it from inventory and sent it to the respective  customer. We can see the logic in which Bezos takes as he is aiming to satisfy every customer in order to build a positive image and reputation of the company. Holding this much inventory on the other can be quite costly and also for a small business which Amazon was when taking on this method can be very difficult to manage. Amazons warehouses were a quarter mile long and 200 yards wide storing millions of books. Each warehouse cost Bezos around 50 million and not only this he started to realize that having all these large amounts of stock was unutilized cash which could be used to improve the business elsewhere. The below image (fig 1.1) gives you an idea of the scale of the warehouses and how an effective inventory management structure is vital. Learning from the difficult holiday season of 1999, Bezos outsourced some of their core competencies in order to pay more attention to othe r areas of the business. In our opinion this was a step in the right direction as when Amazons partners shipped the goods Amazon revamped the layout of their warehouses which makes the items easier to find and allowed customer orders to be sorted more efficiently. In early 2001, when Amazon partnered with Ingram Micro Inc., we feel that this was the correct decision for Amazon in the aim for efficient inventory management and it didn’t take long for changes to be made to the stocking of inventory. Amazon decided to stock only the most popular and most frequently purchased. If an item which wasn’t in stock, Amazon simply ordered in from the distributor and who then shipped it to Amazon where they would unpack it and send it to the customer. This may seem like a longer process but we feel this step which significantly reduce costs and better utilized Amazons finances. This is evident from the case as in December 00; their gross profit was 656.8 million where it was almost doubled in December 02 where the profit was 1,074.9 million. By doing this method, inevitably Amazon reduced holding costs. This method was proving to be a positive for Amazon as the improved inventory management helped Amazon record its first ever profit in 2001. From being initially in a deficit of $2.86 billion seven years earlier, Amazon recorded a net profit of $5 million in the fourth quarter of 2001. By Amazon outsourcing its inventory management, we could see the improvements almost immediately from their financial reports in the case. It is clear in our opinion, that Amazon made the right decision when outsourcing this function. It has reduced cost by keeping fewer inventories  and at the same time has partnered with a company with a great deal of expertise in the technology functions which can again be a major positive for the company. This shows again that outsourcing the inventory function was the correct decision for Amazon. The transfer of Amazons inventory management as shown in the case was a positive influence on the company and we feel that it was a successful task. The reason for this is simple; Amazon has tried and tested various inventory techniques from when it was first established. At first Amazons inventory was too great and was seen to be unutilized cash. Bezos realized that this unutilized cash could possible to used to benefit over departments within the company. The task of outsourcing this area made a profit for the company immediately, at the end of 2001, Amazon had a sales record of 1.1 billion which was a 15% increase on the same period of the previous year. Then again in 2002, we can see from the case that Amazon recorded sales of 3.93 billion which was a 26% increase on the year previous. These figures show that the task of outsourcing inventory for Amazon was an important function which has shown to get record sales for the company and along with the expertise given by Ingram Micro was overall a positive influence on the company. Overall, Amazons decision to outsource its inventory management and concentrate more on other funct ions within the business was the correct decision in our opinion. This is proven by the increase in profit since doing so. Amazon managed to outsource this function and still satisfy their customers which is one of their core values along with being innovative. According to businessweek.com, Amazon in 2010 had a net income of $231 million in comparison to $177million in 2009 which again is an indication that the company’s decisions have only had a positive impact as the company continues to grow. This is a positive for the company but in comparison to its main competitor, EBay had a net income of 397.65 million in 2010 which is also seen on businessweek.com. This shows that there is a lot of work done but still in order to compete with its competitors it must still strive to improve. Amazon prides itself on a strong brand, excellent customer service and a well designed, easy to use website. Its use of E-Business strategies enables the company to cut costs better than its competitors and empower its customers by offering them choice. It could be argued that Amazons’ most valuable asset is its CEO and Founder Jeff Bezos. Bezos innovative style has grown the company from  strength to strength and latest figures, according to the website www.siliconrepublic.com show an increase in profit of 36% to $12.95bn for 2010 from a sink to 3.7pc from 5pc at the end of 2009. In 2001, Amazons CEO, Jeff Bezos welcomed competitors rather than fighting them. This decision was initially seen as somewhat controversial. According to Vogelstein (2003) the decision caused such a stir in the book-publishing community that the Authors Guild formally stepped in. They wanted used books sold on a different page from newly published ones. Amazon was able to do this as a result of its efficient inventory management. Vogelstein (2003) states that Amazons warehouses are so efficient that they need to be replenished 20 times per year and they can now handle three times the volume they handled in 1999. The net result of this initiative is increased profits as can be seen from the case. The success of Amazon can be attributed to E-Business. Tedeschi (1999) state; Business on the Internet is cutting significant cost out of the supply chain, with better procurement and resource planning. With Amazon, these cost savings are passed onto the end customer. Through price comparison and transparency on its webpage, customers could make informed decisions based on price. This created massive popularity with its customers. E-Business also creates brand strength. According to Matthewson (2002) a recent survey demonstrated the importance of online brand building, as it showed that six out of ten internet users directly typed into their browser the address of the brand they are interested in buying. The website is said to attract 81 million unique visitors each month .Amazon has capitalized on this process known as cyber-branding. This essentially promotes the company through superior customer service. Its logistics in both inventory efficiency and technology gives it a superior edge over its competitors. Its operations are very efficient due to the strategic locations of its warehouses and headquarters, which have enabled Amazon to cut a lot of its costs. The market in which amazon.com operates and how it is organized by region and country: Amazon.com has always sold goods out of its own warehouses. It started as a bookseller, pure and simple, and over the last decade has branched out into  additional product areas and the third-party sales that now represent a good chunk of its revenue (some estimates put it at 25 percent). Both retailers and individual sellers utilize the Amazon.com platform to sell goods. Large retailers like Nordstrom, Land’s End and Target use Amazon.com to sell their products in addition to selling them through their own Web sites. The sales go through Amazon.com and end up at Nordstrom.com, Land’s End.com or Target.com for processing and order fulfillment. Amazon essentially leases space to these retailers, who use Amazon.com as a supplemental outlet for their online sales. Small sellers of used and new goods go to Amazon Marketplace, Amazon zShops or Amazon Auctions. At Marketplace, sellers offer goods at a fixed price, and at Auctions they sell their stuff to the highest bidder. Amazon zShops features only used goods at fixed prices. If an item listed on zShops, Marketplace or Auctions is also sold on the main Amazon.com, it appears in a box beside the Amazon.com item so buyers can see if someone else is selling the product for less in one of the other sales channels. The level of integration that occurs on Amazon is a programming feat that few (if any) online sales sites can match. Another sales channel called Amazon Advantage is a place where people can sell new books, music and movies directly from the Amazon warehouse instead of from their home or store. Sellers ship a number of units to Amazon, and Amazon handles the entire sales transaction from start to finish. In all of these programs, Amazon gets a cut of each sale (usually about 10 percent to 15 percent) and sometimes charges additional listing or subscription fees; in the case of Amazon Advantage, the company takes a 55 percent commission on each sale. The Advantage channel is something like a consignment setup, a sales avenue for people who create the ir own music CDs or have self-published a book and are simply looking for a way to get it out there. One of the latest additions to Amazon’s repertoire is a subsidiary company called Amazon Services. Through Amazon Services, Amazon sells its sales platform, providing complete Amazon e-commerce packages to companies looking to establish or revamp their e-commerce business. Amazon sets up complete Web sites and technology backbones for other e-commerce companies using Amazon software and technology. Target, for instance, in addition to having a store on Amazon.com, also uses Amazon Services to build and manage its own e-commerce site, Target.com. But selling goods isn’t the only way to make  money with Amazon.com. The Web site’s affiliate program is one of the most famous on the Web. Through Amazon’s Associate Program, anyone with a Web site can post a link to Amazon.com and earn some money. The link can display a single product chosen by the associate, or it can list several â€Å"best seller† products in a particular genre, in which case Amazon u pdates the list automatically at preset intervals. The associate gets a cut of any sale made directly through that link. The cut ranges from 4 percent to 7.5 percent depending on which fee structure the associate signs up for (see Amazon Associates for complete program details). The associate can also take advantage of Amazon Web Services, which is the program that lets people use Amazon’s utilities for their own purposes. The Amazon Web Services API (application programming interface) lets developers access the Amazon technology infrastructure to build their own applications for their own Web sites. All product sales generated by those Web sites have to go through Amazon.com, and the associate gets a small commission on each sale. References * about Ingram Micro. [Online] Available from: http://phx.corporate-ir.net/phoenix.zhtml?c=98566&p=irol-aboutIMOverview * Aryasri A R (2007) Managerial economics and financial analysis, 3rd Ed, Tata McGraw-Hill, New Delhi * Bolumole, Yemisi A., Frankel R., Naslund D, 2007. â€Å"Developing a Theoretical Framework for Logistics Outsourcing†, Transportation Journal, [e-journal], Vol. 46 Issue 2, p35-54, 20p, , Available through: Business Source Premier database [Accessed 18 February 2011] * Coltman et al (2000) E-Business: Revolution, Evolution or Hype? (Online) Available http://www.uazuay.edu.ec/bibliotecas/e-business/E-business_Revolution_Evolution_or_Hype.pdf * Dickenson et al (1999) Strategic Analysis & Recommendation: eBay, restructuring Process to Retain and Grow Core Business, Pacific Lutheran University. * Eell S. (2010) Amazon.com Inc. [Online] Available: http://topics.nytimes.com/top/news/business/companies/amazon_inc/index.html * Elsevier M.(2006) The Collaborative Partnership approach to Care, Ann Millar, Toronto Canada. * Downes & Mui (1999) Unleashing the Killer App: Digital Strategies for Market Dominance, Harvard Business School Press. * Galente J. (2010) Amazon.com’s Profit Forecast Falls Short of Estimates [Online]. Available: http://www.businessweek.com/news/2010-10-21/amazon-com-s-profit-forecast-falls-short-of-estimates.html * Gitman & McDaniel (2008) The Future of business: The Essential, South-Western Cengage Learning, OH * Greaver M (1999) Strategic Outsourcing: A Structured Approach to Outsourcing Decisions and Initiatives, AMACOM; illustrated edition, NY. * Hardman R (2009) Santa’s not so little helper: Today’s the busiest online shopping day of the year. So are they ready at the biggest grotto this side of Lapland? [Online] Available: http://www.dailymail.co.uk/news/article-1233766/Santas-little-helper-Todays-busiest-online-shopping-day-year-So-ready-biggest-grotto-Lapland.html * Ingram Micro Talks Cloud With Amazon, Rackspace, Salesforce.com. [Online] Available from: http://www.mspmentor.net/2010/06/07/ingram-micro-talks-cloud-with-amazon-rackspace-salesforce-com/ * Ingram Micro reports about increasing business demand in iPad. [Online] Available from: http://iphoneroot.com/ingram-micro-reports-about-increasing-business-demand-in-ipad/print/ * Johnson et al (2008) exploring corporate strategy, text and cases, 8th ed, prentice hall, NY * Kardes & Gurumurthy (1992) Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective, Journal of Marketing Research, 29 (3), pp. 343–357 * Lankford W.M., Parsa F (1999). Outsourcing: A primer, Journal of Management Decision, [e-journal], Vol. 37 Issue 3/4, p310, 7p, Available through: Business Source Premier database [Accessed 18 February 2011] * Levi et al (2003) Design and Managing the Supply Chain, Concepts and strategies and case studies, Second edition, The McGraw – Hill companies, NY. * Matthewson J (2002) E-Business: A jargon-free practical guide, Butterworth-Heinemana, Oxford * Mulqueen K. (2009) Consulting For Human Resources Organizational Development & Training, [Online] Available: http://www.consulting4hr.com/articles.html * People carrying dollar. [Online] Available from: http://www.shutterstock.com/pic-18434335/stock-photo-people-carrying-dollar.html * Save money buying used books at Amazon.com. [Online] Available from: http://jeremy.zawodny.com/blog/archives/006969.html * Sanders et al (2007) A Multidimensional Framework for Understanding Outsourcing Arrangements, Journal of Supply Chain Management, [e-journal], Vol. 43 Issue 4, p3-15, Abstract only. Available through: Business Source Premier database [Accessed 18 February 2011] * Scandoval (2002) How lean can Amazon Go? (Online) Available http://news.cnet.com/2100-1017-886784.html * Tedeschi R (1999), A Market that Dwarfs Retail E-Sales, New York Times,

Do the research of Marketing(1000 words) and Financing(1250 words) Essay

Do the research of Marketing(1000 words) and Financing(1250 words) strategies - Essay Example The paper shall discuss important financial decisions that could help positively influence the company’s decisions. It is inevitable in the company. The company has branches in Asia, Europe and the USA. The Companies trade with each other, and they establish a price for transaction. According to financial experts, it is a method that tries to minimize the overall tax bill and increase the general profits. To remain competitive and compliant, the company must manage effectively the issue of transfer pricing. The finance section’s tax department has a comprehensive solution that helps in management of every step of transfer pricing step. The company should improve its software provisions because transfer pricing depends heavily on data. Good software will assist the parent company in the US to manage both the external and internal sources. It is a model that demands the company to finance its own operation using internally generated funds. Managers prefer this model because it reduces the risk of under investment, which could result to long-term debt problem. There are scenarios where the company does not have sufficient funds to run its internal operations. Such case will see the company issue debts to finance the operations. Using pecking order theory, the company will avoid financing its internal operations using the external equity capital, which could cause long-term debt. The company grants shares to the members of the public. In the US where the parent company operates, the government introduced Financial Accounting Standards Board. The board demands corporations to operate in restricted stock. It means the company has to value shares theoretically when granted. Literature reviews that concern finance indicates how there is no clear definition of increase in earnings and stock prices after aligning the interests of the employee and the employer in connection with share’s long-term effectiveness (Hinde &

Baby Boomer Generation Essay Example | Topics and Well Written Essays - 1250 words

Baby Boomer Generation - Essay Example Furthermore, this paper aims to elaborate on the impact of the generation on American culture and future prospects for baby boomers. The baby boomer generation is defined as a legion composed of those who were born between the years of 1946 and 1964. The term "baby boom" was coined as this period is characterized by the dramatic escalation of population in the United States (US) and in other countries as well (Gianoulis). To illustrate this, the chart below exhibits how the number of infants born skyrocketed within this era. The escalation in birth rate is attributed to economic prosperity experienced after World War II as the US became a major exporter of goods required for rebuilding war-torn countries. As such, the US posted robust economic growth within the period (Gillon). Aside from this, the rise in population is also ascribed to the uncertainties resulting from the war that impelled many young couples to take advantage of the opportunity to get married and build families (Gianoulis). The baby boomer stereotype is depicted as someone white belonging to the middle-class, who grew up in the suburbs (Gianoulis). Given the suburban life led by these white, middle-class baby boomers, which is labeled as dull, conventional and secure, many resorted to rebellion. This attitude that stems from the secure predictability of suburban life and hypocrisy of the perfect family myth painted by society became a trademark of the baby boomers. They have been taught to think critically by questioning. In line with this, they perceived themselves as the generation built not to obey the rules of society, instead they exist to justify and push for change on prevailing socio-political structures. ("Boomer Generation") This led to the flourishing of movements aiming for improvements. For instance, the civil rights movement of African Americans Headed by Dr Martin Luther King, Jr. gained ground in the early 1960s as baby boomers regardless of race rallied for justice and equal rights for black minority. This resulted in the enactment of the Civil Rights Act, as proposed by President John F. Kennedy before his assassination, which prohibited segregation in public accommodations and discrimination in education and employment. ("Boomer Generation") To further prove their rebellious nature, the baby boomers also protested against the Vietnam War. Similarly, thousands of baby boomers passionately rallied against the war since it was them who were of draft age. Many of them refused to go to battle in an unknown land for an ambiguous cause. With this, students held demonstrations and took over buildings at school campuses to protest the unjustness of the war. Draft cards were also burned to express rage over forced conscription. (Gianoulis) Due to the prevailing gender discrimination in the society then, women's liberation movement was also launched. In the same way, gay liberation movements were organized to protest the social stigma homosexuals are subjected to. (Gianoulis) It should be highlighted that although there is a common characteristic binding the generation, there are also myriad differences among them that render making generalizations about this generation very difficult. To account for the difference, the baby boomer population is divided into two groups, namely the Boomers and Shadow Boomers. The former

3.Describe a scenario in which you would use the custom reports Essay

3.Describe a scenario in which you would use the custom reports feature under the Reports menu in the MS Project 2010 Project View - Essay Example The customs feature permits users to develop customized and pre-defined reports. Additionally, in MS Project 2003, one can easily locate the report link under the section of View | Reports. In MS Project 2007, similar features are found in Report | Reports. When users choose these reports link, a dialog box with unique custom features pops up. The customs feature may be used when users want to view details of their plans in varied ways (Schwalbe, 2011). A solitary report may entail a dynamic mixture of textual content, charts, and tables. Dissimilar to many views in MS Project, a story resembles a blank canvas where you can place any elements. The features include charts and tables that emphasize on information that interests users (Schwalbe, 2011). The custom features, similarly, helps users to develop particular information needs for the corresponding projects. The custom feature allows the execution of numerous functions that would otherwise be bulky and daunting. The individual features make report creation a simple

Educational Policy Discourse on Choice Essay Example | Topics and Well Written Essays - 1000 words

Educational Policy Discourse on Choice - Essay Example While the discourse on "choice" was positive for rich people in wealthy communities, it did not create a market standard that boosted the overall quality of education system wide. Good local schools became more competitive to enter, and while the middle and upper class were able to continue to search for good schools out of district, low class families were stuck, unable to provide the money to allow their children to be transported to a better school. This policy of "choice" made good schools more competitive, but it did not have the desired effect on the rest of the schools nationwide. Good schools were supposed to become more accessible to all students thus creating a better education system. While debating the 1988 Reform Bill in the U.K., Norman Nebbit (1987) said "The Bill extends choice and responsibilityToday only the wealthy have choice in education and that must be changed." By creating this policy reformists thought to make the education more equitable. Like free market economics, "choice" education allowed the market to blindly move based on its will rather than following the desire of the state's politicians. Parents choose the best schools, and those schools which are not as popular must be allowed to improve or close. Bureaucracy would not protect the schools from their unpopularity, with the euphemism of 'under-enrolment'; schools would be completely at the will of the parents or the consumer (Chubb & Moe, 1990, pp. 29-30). The good schools would expand to accommodate the needs of the students, in other words, it's a theory of survival of the fittest with the parents responsible for deciding who is the fittest. Unfortunately, there are a few very serious problems with this theory; first and foremost, schools are not a business. Unlike a business that is constantly trying to increase in size to accommodate demand, schools have no such motivator. In fact it has been proven that smaller schools, and smaller class size are considerably more desirable, because they provide more individualized attention for the students (Bickel & Howley, 2000). Popular schools have no reason to expand their school to accommodate the influx in desired attendance provided by "choice" education policy. Instead, they have the ability to become more selective in their acceptance of students (Edwards et al, 1989). Although this was not the intention, it is an outcome that is important to recognize in looking at the effectiveness of the policy. The exit of some students diminishes the chances of others to receive the same quality of education (Murnane, 1990). The second problem with this theory is overflow students. If the popular schools are not willing to accommodate the increased demand, the students have to be schooled elsewhere. This inherently means that schools that are not as popular, and potentially not as good, will have the ability to recruit students and survive even in their inferior status. When demand is high and supply is low, people pay more or they choose not to get exactly what they want. The "choice" system works the same way. Parents are willing either to go further away from home to get accepted into a good school, or they

Positive Influence Plan Essay Example | Topics and Well Written Essays - 750 words

Positive Influence Plan - Essay Example Satisfied and motivated workers initiate a positive relationship with customers within the business. This is a decisive factor within the organization’s objectives. Characteristics of high performance encompass innovation, flexibility, skills and knowledge, customer focus, working in line with the company’s objectives, sharing, and rapid response to market place requirements and the changing business needs. The business shall design jobs, and work to enable employees exercise decision making and discretion, resulting into quality performance. Strategies for enriching the team’s performance do hold. The company shall set working system with proper management that recognizes the employee’s performance. Also, a compensation budget put in place will fulfill the employee’s requirements (Timm & Brent, 2000, p.26). Efficiency at work goes along with cooperation and effective system of communication. Recruitment involves hiring employees who can work in col laboration with the existing team. This is a requirement that establishes a work force that enhances high performance. High performance work to be initiated through training and education, and proper flow of information. In order to support the full potential of employees, the company shall use personal development plans shaped by each employee so as to fulfill their career objectives. Factors to consider in job designing include; cross training, job classification, use of self-directed teams, job rotation, and changes in work location and layout. Effective communication strategy entails an environment with knowledge sharing, trust, and mutual respect. Recognition and compensation systems should match the work systems. Recognition and compensation might be tied to close evaluations and demonstrated skills (Timm & Brent, 2000, 43). Training ensures acquiring critical skills and knowledge with respect to services, products and customers; recovery from failures and problems; listening to customers and effectively manage expectations. Employees’ satisfaction has to be enabled through providing facilities, activities, services and other opportunities. They involve: career and personal counseling; employability services and career development; cultural and recreational activities; informal and formal recognition; day care; non-work related education; special leave for community services and family responsibilities; flexible work hours; safety on job; retiree benefits and out placement services including access to employee services and extended healthcare. Although satisfaction with promotion and pay could be vital, these factors are insufficient to enhance overall employee motivation, high performance, and satisfaction. In this case, other factors considered are employee career opportunities and development; effective grievance and problem resolution; management and work environment support; teamwork; workload; cooperation; job security; support for serving c ustomers and appreciation of conflicting needs of diverse groups of employees. Employees’ satisfaction and well being can be reinforced through addressing issues pertaining to the employee support climate, working environment that recognizes all employees’ support needs. When the team develops satisfaction, employee motivation becomes automatic. Motivational factors reinforce the team’s attitudes, personalities, values, and emotions which in turn influence the behavior towards work. People at work tend to adopt instinctive approaches of behavior, which are

Discuss speed planes trains and automobiles in relation to spaces and Essay

Discuss speed planes trains and automobiles in relation to spaces and subjects of modernity - Essay Example While humans can sense speed when riding on a train, at the same time there is the danger of losing the sensual experience of nature. Riding on a train, it is possible only to catch a glimpse of the landscape and imagine its beauty; to benefit fully from it requires coming back on foot. According to a popular anecdote, the Emperor Franz Joseph I stopped the train to enjoy a particularly beautiful view during his first ride up to the Semmering. This indicates that the history of newly opened landscapes is also a history of sight. Typical train travelers could not stop the train like a royal; with the opportunity only for fleeting glances, they had to be attentive in order to perceive the passing landscape. The dynamics of sight is a concept that was first acknowledged as a special phenomenon during a train ride but later came to have an effect on modern-day perceptions as a whole. Speed moved pieces of scenery closer to one another, even though they had belonged to distant and distinctly different areas. Panoramic perception, in contrast to traditional perception, no longer belongs to the same space as the perceived objects: the traveler saw the objects, landscapes, etc., through the apparatus which moved him through the world. That machine and the motion it created became integrated into his visual perception.

Impact of ICT on the community Essay Example for Free

Impact of ICT on the community Essay Southall is located in a town of London borough of Ealing it is close to Heathrow airport which is one of the busiest airports in the world, which creates lots of jobs and large number of Southall residents are employed in Heathrow. Southall is quiet a small area but holds a large amount of population. Southall is one of the busiest places in England. In this area the route of communication such as, railways and roads need real improvement because at the moment they are not good enough and doesnt meet the needs of the community really well. There is also project going about trams but our community is not happy with the decision made by the Ealing Council. In Southall it is very difficult to settle down for a person who has just been to this town because there are no enough jobs for people to do and those with jobs are paid very less wages compared to national average wage. Southall also has a very low reputation is attracting the visitors to the town, thats because of the low employment rate. Basically this means that the people with business should give others a chance to work and pay them the same amount of wages like other employees are being paid in other towns and countries. This town is one of the towns in England which has most problems with public transport because there are very few buses to go around and the population is bigger if a bus comes early the person still cant reach his destination in time because of the traffic. This means that the local governors of Ealing must improve the services to keep the people in the community happy and to attract more people in the town. In Southall there is also quiet a lot of traffic but mostly its controlled by CCTV, there is also speed limit but the residents in our community dont follow the rules. Southall is primarily an Asian residential district, and is informally known as little India. Over 55% of Southalls population of 70,000 is Indian/Pakistani. One of the Sikh Gurdwaras in Southall won the Ealing Civic Society Architectural Award in 2003. There are a few Christian churches and there are few mosques as well. The main street in Southall is called The Broadway. Southall contains the largest Asian shopping centre in the London area. Southall was the main location for the film Bend It Like Beckham. Southall is also the location of the Glassy Junction, which serves several Indian draught beers and was the first pub in the UK to accept payment in Indian rupees. Recently Southall has become notorious for the amount of violence caused by Tamil gangs and the consequences on the community. South India and Sri Lanka have been brought to the United Kingdom. There have been many shootings and other incidents that have been connected to Tamil gangs. In origin this rivalry was caused by rival politcal groups vying for power. However many of these groups have now formed street gangs abroad and resort to violence to gain power. Percentages of group per authentic group Indian: 50.3% White: 29.8% Black: 7.5% Pakistani/Bangladeshi: 7.2% Chinese: 0.2% Others: 4.9% Needs of my local Community Banks Sports and Leisure Public Transport Schools and Colleges Medical Centre Hospitals GPS Internet Cafà ¯Ã‚ ¿Ã‚ ½ Information Point Security CCTV Southall community Website Fire Department Every Community have needs and they have to meet Banks My community needs banks and ATM machine as people needs to keep their money secure people can also withdraw money from the ATM machines they need ATM because they can skip queues. The people can withdraw money from the ATM any time; it also provides us with a mini statement and gives you many more options. People in our community need to skip queues so they can have a service thats give you all the detail about your bank online. Sports and Leisure Centre People in my community need to stay healthy and eat balance diet so the Leisure centre provides them with pre-booking and computer readable cards. It also gives help about eating healthily and gives information about other sports for e.g. Cricket, Karate, and Football etc. My community also need to know what activities are taking place and how to book it. My Community need to know where is the nearest leisure Centre and about the costs. Public Transport People in my community need Transport for moving and travelling around the city. My community provide use of Oyster card which is machine readable so they dont have to wait in the queue for waiting to get inside and Oyster pre-pay. In addition we need to have ICT technologies in our transport for e.g. CCTV cameras so the passengers are safe and every moment is recorded. People need countdown timer which will tell them what time will the next bus come and which bus will come. My community also need a replacement service if one bus has a mechanical fault they need to have another bus at that time which will take the passenger. Schools and Colleges My Community needs to have schools which would provide basic education to younger generation. Students in schools need computer and internet access. Schools in our community need computers so they can keep record of every students and staffs to keep the school on track. Schools also need CCTV cameras to record students behaviour and dont cause trouble. So the community will need computer and ICT to stop the students causing trouble. Health Centre People in MY community also need health centre to be provided with quick efficient service. Health centre will need to provide people with easy services and making registration. Health centre in Southall should have better ICT facility they should be given a choice to book on the phone. An also they shouldnt take time to give an appointment. Internet Cafà ¯Ã‚ ¿Ã‚ ½ Every person in my community doesnt have access to the internet. Some might not even have computer. People in my community are multicultural and came from other countries so they will need to communicate with their relatives in a cheaper way so internet cafes will meet their need. They need ICT that provides them with cheaper internet and let them have access to internet with cheaper offers as well. Southall Community Website Most of the people in my community will need to know widely about their community events and businesses in the community so the Southall website also provide information about the leisure and sport, religion, culture and businesses in the community. My community need ICT facilities to provide people with better services and keep people up to date about the events in our community. Police Station My community need to be safe and secure and police also need to try protecting people from theft, robbery and murder. My community needs good technology to keep record of crime and CCTV, so it needs ICT technology to keep records and solve peoples problem. In the above the need of my community some are more important than others. For my report I will need to look in detail of five of them. I will also need to describe the way it is used in my community. I have to define each technology and the use of the technology. I will look at the technologies that are used the most and have effect on my community. I will look at technologies that affect the whole of my community not a single person. I will also need to include how people benefit from using the service. And finally I will then evaluate how the technology will meet the need of my community. In my coursework I will write about those technologies which are in the most need and has impact on my community. Financial Transaction- Banking Definition of ATM: ATM stands for Automated teller machine is computerized telecommunications device that provides an agents customer a secure method of performing financial transactions is a public space without the need for a human teller. Using an ATM, customers can access their bank accounts in order to make cash withdrawals or credit card cash advances and check their account balances. Many ATMs also allow people to deposit cash or cheques, transfer money between their bank accounts, pay bills, or purchase goods and services. Explanation of the technology Banking is the biggest place in the world that uses ICT. ICT is used in ATM Machines (electronic funds transfer at point of sale). ATM is used to withdraw money there are also other facilities that ATM machines provide other facilities for example: you can print or view balance on the screen, change pin, order statement. EFTPOS helps customers to withdraw money through Debit Card it is mostly used in shopping. The customers card is swiped through a card reader and the merchant usually enters the amount of the transaction before the customer enters their account and PIN number. Before the customers didnt needed to enter their PIN number now the customers has to enter it for security reasons. How does the technology meet the needs of the community? Every bank has its own ATMs machines however the bank card works in every ATM machine. These machines meet the needs of the community as people are able to withdraw money at any time. It is also quick to withdraw money as if there werent any ATM machines it would have taken much time queuing in a lane and getting cash from the bank. It is quicker and reliable as the customer doesnt need to show ID when withdrawing money from your own account. ATM machines are safe as no one can get the data from the ATM. How ATM works? ATM is simply a data terminal. Like any other data terminal, the ATM has to connect to, and communicate through, a host computer. The host computer is analogous to an Internet Service in that it is the gateway through which all the various ATM networks become available to the cardholder the person wanting the cash. The host computer may be owned by a bank or financial institution, or it may be owned by an independent service provider. Bank-owned processors normally support only bank-owned machines, whereas the independent processors support merchant-owned machines. Use of ICT in the banks CCTV Database Security Alarm Evaluate on the use of ICT good/ and bad features and also advantages and disadvantages of the technology ICT that is used in the banks is a big advantage to people working in the bank and to the public as well. ATMs and EFTPOS services are open 24 hours 365 days in an year, this means the people in the community can withdraw money at any time so they dont have to wait for the bank to open. Another advantage is that there are a lots of ATM machines in Southall so there arent big queues which is then quicker to withdraw money from the bank. People also need to skip queues in the banks so they can do banking online which helps the sort transaction quickly and efficiently. Online banking also has disadvantages as there is danger from hacker. You will need to provide your bank details so there is risk of you details transferred. In addition the people in my community can also check their bank detail by internet it can be done 24 hours a day using a computer and internet connection. It can help my community in various ways: * People in my community can pay bills from the comfort of their home or the workplace. * People in my community can also transfer money immediately to high interest accounts. * People in my community can check balances and daily transactions on line. * People in my community can set up direct debits and order stationery on line. * People in my community can get higher interest rates and are available to Internet bankers. * It is easy to shop around on line for the best interest rates and switch funds automatically. * And also in some banks the counter can speak more than one language it benefit my community as some people in my community can speak English. There are also many concerns about ATM and the Banks: * Small banks in my community closes or having opening hours reduced * Reductions in staffing at the major banks. * Some customers have worries about security because of possible credit card fraud. How ever there are two new banks which will be opening in the next few months one of the Bank has already opened ICIC. And the other banks is Panjab national it will help my community and the people in my community will benefit a lot because they can send or transfer money to their country quick and reliable. And also some people in my community wont be able to read English so it will help the Punjabi and Indian people a lot but it will also help other people. How does the technology benefit my community? Modern ATMs provide customers with their bank account balance; they can issue money, print statements and even take cash deposits. Customers are able to use almost any ATM in any bank, supermarket or garage. And in this country it is normally a free service. Customers could get hold of their money without having to queue. This saved the customers time; it also saved the bank a huge amount of money since fewer staff was needed. The people in my community can benefit in many different ways as there are many more banks been opened in Southall for e.g. Panjab national it will benefit my community as well as the Panjabi and Indian people benefiting other people from different culture can benefit. Panjab national provide their service to my community in many different language for e.g. Hindi, Panjabi and English The people in Southall can also call the Centres where the Customers could now telephone the centre using either a free number or local cost number and find out information on their accounts without even leaving home. They can also change their bank detail. The people in my community can also access the their bank detail and information by internet they can open their account, check their balance online, move money pay bills and print statements from the comfort for their own homes. Lastly the ATM machines are free to use and most of the ATM machine are free of charge. To what extent does the technology meet my community need Without ATM people in my community will face various problems they wont be able to send money abroad. People will also need to keep their money in their houses where they might face robbery. Buying house will be hard as people wouldnt be able to get loan where they will need to pay all the money. ATMs machine also play a very big role in my community banking as people doesnt keep all the money in their pockets due to risk of theft so they need the ATM to withdraw money whenever they need. There are various ATM machines in Southall nearly every bank has an ATM in Southall Broadway e.g. HSBC, Abbey National, Barclays, Nat West etc. To some extent it doesnt meet the needs of my community as some of the people in my community are not educated so they arent able to withdraw money they has to go inside the bank and withdraw money which takes time. Another disadvantage is that ATMs and EFTAPOS provide money and cant provide advice. Last disadvantage of ATMs Machines and EFTAPOS is that whoever doesnt have a bank account that person wont be able to use these facilities. Possible development of the technology in the future They can improve the ATM machine by storing more cash so it doesnt run out. In the past years there were frauds where the ATM machine takes your card and doesnt give it back. They can also improve the ATM machine by having a secure place where people cant see your Pin number or your bank details. In some places for e.g. Tesco or Sainsbury the can charge you for taking money so it could be free of charge. And the big improvement of ATM machine could be that they can have other language on the screen for e.g. Urdu, Pashto, Farsi, Punjabi, Somalian and Gujarati. They can make the ATM machine safe in the future where the ATM machine wont need your pin number but it will need scanning of a customers fingerprint. Control and Monitoring- CCTV Explanation of the Technology CCTV stands for Close Circuit Television camera it is used for video surveillance. In my community CCTV is used in banks, casinos, shopping centres, streets, airports and now days it is even in the shops etc. Now it isnt expensive people uses it at home for security. CCTV in Southall is used for security and to decrease crime it is also used as evidence. It is also used in schools which help the school to control behaviour of the students. CCTV is used by police and council to decrease crime and used it as evidence against the criminals. There are different types of CCTV cameras as some of the can turn at the bearing of 3600 and some of them are straight. There are also some cameras that have black glass cover and the people around can see which direction is the camera recording. How CCTV camera works? CCTV cameras in my area are continuously monitored at the Councils Communications Centre. The Police are informed of suspicious incidents as they arise and can be directed to the exact location by CCTV operators. Since CCTV has been introduce in our community and in the borough, Southall crimes have been decreased for e.g. shoplifting, Pick Pocketing, Possessions of Drugs and unauthorised taking of motor vehicles. The control room for CCTV is in Ealing Town hall they are responsible for round the clock monitoring of over 337 CCTV cameras are fixed and 20 mobile cameras. The cameras can pan, tilt and zoom to record the action, and radio link with police make sure that the cameras are capturing the right footage. How does the technology meet the needs of the community? CCTV is used in various and different places in Southall, some CCTV cameras in my community are located in Southall Broadway and in High Street it control Anti Social Behaviour and some people drive over the speed of the limit it meets my community needs as it makes it easier to stop crime and record what has been happening it is also helps in controlling crime on the streets and shopping centres. It is used in streets to help the police catch crime and use evidence against trouble makers. It is also used in traffic lights which helps the police catch people who passes red lights and charge penalties those against who breaks the law it meets community needs as it decreases crime. CCTV cameras in Southall are able to zoom in and zoom out as it makes it easier and clearer for police and staff in the community to see what is happening. They are also computerised this means that it can record for some days and it can be used as an evidence. CCTV is also meets the needs of the community w hen it comes to use against criminals it helps my community as it produce a clear picture of the place where it is placed. It meets my community needs in a better way because every community needs to be as secured as it can be, in Southall CCTV is used in several places which meet the needs of the people and community as it provide security and records every thing is happening around. It also helps police in the as one of the CCTV cameras are able to rotate at 360 degrees which helps the police check around direct through the camera. Evaluate on the use of ICT good/bad features (advantages/disadvantage of the technology The introduction of CCTV cameras in my community has been one of the best weapons against crime in the Borough and in this community. It has been proved effective in both cutting and detecting crime and because of this people now feel safer when theyre out and about. CCTV cameras are a big advantage for my community. If my community didnt have CCTV the crime rate would be high and people will be free to cause trouble in my community. It will be hard for the police to find evidence and use it against the criminals in the court. People also wouldnt feel safe in shopping centres and also when traveling. CCTV cameras can deal with everything from murder to suicides, rapes and paedophiles, although they are very rare. CCTV cameras in my community are also used in shops and supermarkets which help the customer buy stuff safely and securely and it also helps the shop owner and use CCTV evidence against thieves. The crimes that have been tackled in my community by using CCTV cameras are: * Shoplifting * Pick Pocketing * Possessions of drugs * Assault * Unauthorised taking of motor vehicle * Public order offence CCTV is a tool that saves a lot of time. Aside from the disadvantage of not attending school, youngsters can also get into serious trouble if they hang around unsupervised on the streets. So CCTV is the best technology to catch them. Some teenagers in South all are not scared of CCTV cameras as when they are doing graffiti in bus stop and damaging the environment they dont stop, they carry on causing more damage. And when someone inform the police the operator attend the call then he tell the police about the incident and then they will deal about the incident so its a long process for the police to come and deal with the incident and it also cost a lot of money repairing the damage. How ever if there are more CCTV cameras placed in Southall there will be less police on patrol so it wont cost the council a lot of money. CCTV cameras can also help my community to catch domestic and trade litterers in the act as the Council tries to get the message of Project Street clean across and those who refuse to pay their fines will end up in court. CCTV cameras are also use in Southall Railway station and its safer for the community to travel at night time. If people cause trouble they can call in back-up from officers to stop antisocial behaviour immediately and arrest offenders on the spot. They can also stop people intent on harming themselves. There are suicides on railways Southall station so they can stop people committing suicide. There are many advantages of CCTV cameras but there are also disadvantages CCTV increased the workload of officers. Most of the CCTV cameras in Southall are black and white colour so it doesnt have a good quality picture. How does the technology benefit my community? CCTV benefit my community if my community doesnt have CCTV the crime rate would be high and people will be free to cause trouble in the community. People also wouldnt feel safe in shopping centres and also when travelling. CCTV cameras are also used in shops and supermarkets which help the customer buy stuff safely and securely and it also helps the shop owner and use CCTV evidence against thieves. CCTV cameras are place in various places in Southall most of them are placed in Schools, shopping centres, supermarkets and busy roads. It would benefit the community if they use CCTV on busy roads because some drivers drive over the limit of speed. So its easy for the police to catch them. To what extent does the technology meet my community need To some extent CCTV cameras meet my community needs as they can control anti social behaviour and also if they wouldnt had CCTV cameras so people would be free to cause trouble. To some extent it doesnt meet my community needs as most of the cameras arent very clear and they are placed in one place so it cant move round as it makes it hard for the police to see around and they will need to place more cameras. Most of the advance cameras are expensive so overall it cost lots of money to install it in the community. And some time it wont sort out some people who are causing trouble and damaging the environment. As I explained in Page 10 its a long period for the police to arrive and deal with the problem. The police wont be able to catch the people but they can use the evidence of CCTV in the court. Possible development of the technology in the future They can improve the CCTV for the future as in Southall most of the CCTV cameras are black and white colour and have a poor quality so they can replace the old cameras with the latest CCTV cameras. They can have more CCTV cameras in the railways so people dont commit suicide and already in the past the number of suicide has decreased. Internet Learn Direct Explanation of the Technology Learn direct is a program run by a company for the people aged over 16. It a service for people who wants to learn online and doesnt has time to go physically and study. It is also for people who has less education and want to have more education. It also helps people to get educated and have a good future. Learn direct tells people the easier way to achieve what the want in life and help them achieve it. These courses are available for all kinds of people whether they are educated or not. Learn direct have various centres in out community where they provide computer and internet access. Learn direct also covers a range of inter-related services for online learning, advice and guidance. These include: * Learn direct advice service: a government-funded telephone helpline and website providing impartial information, advice and guidance relating to learning opportunities and career development. * Learn direct is online learning service aimed at small to medium-sized enterprises. * A higher education offer aimed at people in work. Deciding whats best for you depends on factors such as your personal circumstances and what you enjoy doing. If youre unsure about what you want to do next, we can learn direct can help you. How Learn Direct works? Learn direct can help you in lots of different ways they can help you find a suitable course or you can search their database on Learn Direct website. Learn Direct have database of nearly one million courses from right across the UK, from short courses lasting one day to longer courses lasting a few years. Learn direct courses are a brilliant way to learn. You learn either online through the Internet or by using workbooks and/or CD-ROMs, so youre free to learn where and when you want, at a pace you choose. You can contact learn Direct on this number 0800 100 900 or email an advisor. How does the technology meet the needs of my community? Learn direct and the courses available meet the needs of the people in my community extremely well because there are courses available for nearly every one. Learn direct meets the needs of my community really well because Learn direct have many branches so there would be no shortage of space for people choosing to do the courses. Another big advantage for the people in my community can be that they can choose their courses online before actually talking to learn direct. There are 900, 000 different courses so there is a course for everyone. Evaluate on the use of ICT good/bad features (advantages/disadvantage of the technology Learn direct is a great advantage to the whole Southall community because most people in my community and in Southall are unemployed and uneducated. The other advantage people who came to this country new they can get a lot of help from Learn Direct. But since this online system is been introduced the unemployment rate have decreased and the amount of people with futures have been increased. Learn direct is a great advantage because it offers great advantages like: there are many courses available for all people whether employed/ educated or not. Also learn direct is available to everyone and people can use it online. Learn direct courses are broken down into bite-sized chunks, so you can do as little or as much as you like at any time, picking up where you left off. And if you get stuck, help is always at hand. The Advantages of Learn Direct are: * Equips people with the skills they need for employability * Is delivered innovatively through the use of new technologies; * Reaches those people with few or no skills and qualifications who are unlikely to participate in traditional forms of learning. There are some disadvantage of Learn direct in my community as some people in my community doesnt have computers and dont have access to the internet so they will need to use the cafà ¯Ã‚ ¿Ã‚ ½ so it will cost them quite a lot. Without Learn Direct my community will would have lack of education and uneducated people will still be having problems in the community. Most of the people in my community work and study both, it would be hard for people to go physically to go study centre and it would take more time. How does the technology benefit the community? My community benefits learn direct because there are more uneducated people in my community Learn Direct give advice on phone they give advice on courses and impartial information training, apprenticeships, careers, returning to work, and childcare. They can also advise you on paying for your learning. Any one in my community can get help and advice from Learn Direct its also free. Some people can benefit from learn direct a lot as for women they cant go to college physically because they have kids in the house to look after and in some culture women are not allowed to go to study and college so it will benefit women in my community as they can sit at home and learn. To what extent does the technology meet my community need To some extent it doesnt meet my community needs as some people who come to this country and they are in this community they really need help and advice and most of them dont know about Learn direct. Some people in my community dont know how to use computer so they will need another person to show them. Most of the people in my community also dont have access to computer so they will have to use library and library is not open all the time. Possible development of the technology in the future They can help my community in the future in different ways. All the staffs in Learn direct speak English so some people in my community might need help and they cant speak English and read English so the staff should be able to speak more than one or two languages as in our community some people cant speak English. And also there should be more advertising of Learn direct and in different languages so people can find about it easily. Communication Information Point Explanation of the Technology Information point are screens based in various places it provide a direct link to the council, free email, BBC news and sport, transport information and job search facility. It is free and every one in my community can use it. Information points provide users with local, national and international news. It also allows the user to use free email facility. It helps the people my community to communicate with other people and it lets them access to internet and search for jobs. How Information Point works? Information points are easy to use the best thing about information point is that its touch screen. As you go to the Information Point just follow the instruction on screen. It will tell you all the information about Traffic, News, and your local community it can also help you to look for jobs to the nearest location. How does the technology meet the needs of my community? Information points are located in various places in my community and in Southall Information point in Southall is located in South road opposite the bank. It meets the needs of the community as it makes it easier for people to access to free internet, provide them with latest information and also has link to council. This meets the needs of my community as it makes it easier for the council to contact people and it meets the needs of the people in my community as they can use it at any time and anywhere. If anyone is searching for a job they dont have to go around and ask they can easily search at an information point. It also meets the need of my community as in council there wont be too many people having problem so the council wont need to have a lot of staff and it is also quicker for the staff to solve problems easily. Evaluate on the use of ICT good/bad features (advantages/disadvantage of the technology Information points also attract more tourists in my community as the tourists are able to find information, events and businesses in my community. Information Points are located in various places in Southall for e.g. its located in Southall Broadway Information points are widely used by the people in my community. The content on Information Points can be tailored to suit each client, and ranges from local council, transport and community information to free email and job finding services. Users benefit from the opportunity to access what they need, where and when they need it. The Information Multipoint broadcast screen provides an effective communication tool for councils as they can be used to promote local services to citizens, such as Real-Time Passenger Information for local transport. In addition an Information Point network ensures the most appropriate services to suit the needs of citizens are available, e.g. council, government, transport and local news services. One of the biggest advantages of using Information Point there is not need of IT skills to use Information Point, the information provided is accessible to all. And also some people might dont know about the Councillor of Ealing they can get information about them and also when they have to elect a new councillor they can vote by using the Information Point. The disadvantage is that some of the information Points in my community not weather-proof and resistant to vandalism. How does the technology benefit my community? It also meet makes it easier for people in Southall to search for a job at anytime as there is more unemployment. It also meets the needs of the community as the council wont have to employ more staff. In order to provide Outdoor broadband service for everyone in our Community Information point provides network of interactive touch screen internet-based services on-street. They are free and easy to use. As I said above that unemployment rate in Southall is high and it would be hard for people to find jobs and read news and reviews. To what extent does the technology meet my community need To some extents it doesnt meet the need as there arent many around my community so people need to use their nearest information time. Also most of the people dont know how to use Information points. It is also some time slow and takes time to download the page. And some teenagers do graffiti on information point and damage the point so it gives a bad image to my community. Possible development of the technology in the future Information Point is really useful for my community and it attract tourist. They can improve for the future by keeping clean and in a safe place because people in our community do graffiti and break the glasses. People in my community dont look after the information point so the grand council may not introduce any more information point in Southall and other places. Data Capture Bar Code Scanner Explanation of the Technology Bar Code scanner is specialized for reading bar codes. Bar Code readers are used in various places in my community for example, supermarkets, leisure centres, community centres and local shops. It allows people to buy stuff from supermarkets easily and also they get receipt. How Bar Code scanner works? A barcode reader is a computer peripheral for reading barcodes printed on various surfaces. Bar code scanner is like a flatbed scanner, it generally consists of a light source, a lens and a photo. Additionally, nearly all barcode readers currently produced contain decoder bar code scanner send the information to the computer and it prints the receipt. As I have show a picture of a Bar code scanner on the left they cashier scans the product and the scanner send all the information to the computer. How does the technology meet the needs of my community? Bar code Scanner meets the needs of my community as it convenient for the people of my community. It also helps as cashier cant cheat with their customers as they cant charge people higher price which all computerised and all the cashier has to do is to scan it and the customer will receive the receipt which say the price. Evaluate on the use of ICT good/bad features (advantages/disadvantage of the technology Bar Code scanner is used in various places in my community it is mostly used in Supermarkets, leisure centres and the big stores like Tesco, Sainsbury and Asda. It is used for various purposes e.g. in leisure centres they have provided their customers a membership card which has bar code scanner and when it is scanned all the information comes up on the screen with the picture of the person which helps them to identify the person, in supermarkets it used for products as every product has bar code which is brought to the cashier and it calculates the total price and it also prints out a receipt. Bar code Scanner is also used in the local library in my community it helps the librarian to find all the details about the students and the information about the books. It is used by every single person in my community. It meets the needs of the community as it makes it easier for people to buy stuff efficiently and quick it also gives them a prove (receipt) which is then used to refund stuff which damaged. There are also some disadvantages of Bar code scanner Bar code scanner is when its scan a bar code, the cursor has to be in the correct input data field, and in the correct application otherwise the bar code data will end up in whatever application that is active. This can cause all sorts of problems. Bar code scanner is also more complicated to use as it is hard for new cashier to use and it give the wrong detail to the person who purchase the product and it can cause a lot of problem to the cashier and also to the buyer. So in my community all the people employees have to be familiar with using the bar code scanner. How does the technology benefit my community Bar code scanner benefit my community in many different ways it benefit my community as it makes it easier for people to buy stuff efficiently and quick it gives them a prove which is then used to exchange or refund the stuff which is damage. To what extent does the technology meet my community need To some extents it doesnt meet the needs of my community as it is not available in all the shops and the shops can also charge people high prices. Possible development of the technology in the future They can improve the Barcode in different ways some shops in Southall and in my community doesnt have Bar code scanner, some of do but its not the latest technology. There are many different type of Bar code scanner for e.g. Laser Barcode Scanners This is the most popular bar code scanner. A laser bar code scanner need not be close to or touch the bar code to do its job. A standard range laser bar code scanner can read a bar code from about 6 to 24 inches away, and a long range scanner can read bar code from about 2 to 8 feet away. An extra long-range scanner can read a bar code 30 feet away. Laser barcode scanners vary in price from $200 to $2,000 and come in a variety of models. Future Developments ICT needs to be improved for the new generation. It is hard to cope with the old technology for the new generation. For example community will need more telephone boxes on the streets they will also need to improve the facility for example some of them has the e-mail and news facility. Learn Direct will also need to improve as in the past the population of the community was less now it increased so they need to provide more centres and also more courses to give a wide choice. Community will also need to put more CCTV cameras on the streets as the crime rate increased and to put better quality cameras. My community also need to improve the transport it takes normally about 15 to 30 minutes for a bus to come. To meet the needs of the community in the future the technologies needs to be updated and improved so it will meet the community needs in a better way. Overall Evaluation ICT is a big help to Southall and my community ICT made several changes as in the past most of the organisation had problems dealing with task now with the help of ICT everything is done in less time and with less loss of energy. ICT meets the needs of my community as unemployment rate is high with the help of ICT it provided jobs and decreased the unemployment rate. It also helps uneducated they can learn on learn direct. ICT also provide security for my community as now the crime rate is low as more criminals are caught on CCTV and charged, people can report crimes online which saves time by going to the police station and getting a report written. Lastly with the help of ICT a person who cant afford to buy computer or use internet cafà ¯Ã‚ ¿Ã‚ ½ they are provided with information points which lets them send free emails and has information. Overall without ICT people in our community would have problems and small tasks would take them long time.

Comparing Models of Health

Comparing Models of Health â€Å"Compare and contrast any two models of health. Briefly explain the relationship between named social factors and health† There are numbers of ways of how health can be defined. One of most known definitions is by World Health Organization that states ‘health is a state of complete physical, mental and social well-being and not merely the absence of diseases. However, there are three main models of health and each of them has its own definition. This essay will compare and contrast two models of health bio-medical model and social model as well as discus s range of social factors that affect it health. Over the last century the most influencing and dominant model in health in Western countries has been biomedical model. It began in nineteenth and early twentieth centuries, when there were great advances of medical science (Taylor, Field). Biomedical model is a conceptual model of illness that only includes biological factors, excluding possible psychological and social factors in attempt to understand persons medical illness or disorder (Mondofacto, 2009). In other words, biomedical model sees human body as a machine that if it is not working then it needs to be fixed. Furthermore, it only embraces one cause of illness, dismissing other possible factors that may have lead to it. Prevention of disease is not the priority of this health model; it focuses on finding a cure. The aim of biomedical model is to â€Å"reduce morbidity and premature mortality† (Naidoo, Willis, 1994) The social model of health is not as popular as biomedical model, because its cure of illness or disease is not so straightforward. It focuses on the lifestyles and behaviour of individuals as well as it stresses and encourages personal responsibility. According to Taylor and Field (2007) ‘significant improvement in health is more likely to come from changes in peoples behaviour and in the condition under their live. Following this further, social model of health acknowledges influences on health of political, economic, social and environmental factors with the aim of changes in them, which will help to promote help. (Naidoo, Willis, 1994) On the contrary to biomedical model, the social model of health sees body as a whole rather than separate bodily part. The biomedical and social models of health are different in most of the aspects. Though their both promote health, their propagation towards it and understanding in health is different. While bio medical model of health states that â€Å"the individual is not responsible for their illness and that mind and body work independently from each other (Ogden, 2004), the social models affirmation is different. It believes in overall state of health that addresses to physical, social and economic environment (Naidoo, Willis, 1994). For example, biomedical model of health would claim that lung cancer is caused by smoking, while social model of heath may suggest that passive smoking or hereditary disposition to the disease can be causes to it. Pursuing this further, Blaxter (2004) yet suggest that bio medical model of heath does not promote a healthy lifestyle, as it could be thought if you are smoking, excessively drinking and eating unhealthily but not feeling ill, then it is acceptable t o carry on with that. Controversially, social model of health is looking at it differently, by encouraging people to lead a healthy lifestyle and prevent illnesses and diseases (Blaxter, 2004). The differences between the bio-medical and social models of health intensifies even more when in eighteenth and nineteenth centuries mortality and morbidity rates decreased. The reasons of these magnificent changes were ‘reduction in mortality from infectious diseases such as tuberculosis, cholera, diphtheria and dysentery (Morgan, Calnan, Manning, 1998,). The serious debate begun between Griffiths and McKeown, after Griffiths claimed, the ‘growth of the hospital, dispensary and midwifery services, additions of knowledge of physiology and anatomy, and introduction of smallpox inoculation (ibid) were the great causes of declining in mortality rates. Despite the strong evidences, Tom McKeown proved that T. Griffiths analysis were wrong and gave distinctive examination. It was concluded that particularly improved living conditions, sanitation and nutrition as well as limitation in family size were the major factors of reduction in mortality rates. By this, McKeown demonstra ted that social and environmental conditions have a big impact on peoples lives. In Modern Britain social classes still exist with lower classes living in poverty and facing inequalities in health. For long, health inequalities between social classes were not certified until ‘Black report† was published in 1980. By using infant mortality rates, life expectancy, mental illness and causes of death, it showed that the higher persons social class is, the more likely he would be in a good health. Since the general living and working conditions are significantly worst in lower social classes, these evidences do not come as a surprise. Not only people live in inadequate housing conditions, such as damp, disrepair and lack of toilet facilities (Naidoo, Willis, 1994) which have an impact on health but also are more inclinable to lead unhealthy lifestyle with lack of exercises, poor nutrition and bad habits (Browne, 2005). Consequently, people living under these conditions have more health problems, such as heart diseases and respiratory illnesses. Following this further, people from deprived areas are not only more likely to suffer from ill health, but also, have to face a poorer medical care, with overworked GPs and long waiting lists in hospitals. (Browne, 2005) However, bio medical model of health does not agree with social model by raising awareness in inequalities in health between social classes, stating, that the ‘ diseases of affluence , such as coronary heart diseases and cancer are the major killers in contemporary Britain (Naidoo, Willis, 1994). Yet, Naidoo and Willis (1994) represented argument that these diseases are more common in lower social classes. Notwithstanding, Bio medical model agrees with social model of health about sex differences in morbidity and mortality. Naidoo and Willis report ‘that women are more resistant to infection and benefit from a protective effect from oestrogen accounting for their lower mortality rates (Naidoo, Willis, 1994). Even so, the bio medical model can not explain the difference of womens mortality rate between social classes yet again. In conclusion, it is observable that both bio medical model and social model of health has a great arguments in their believes and promotions. However, it is clear that social model of health is offering more holistic approach to health by looking at lifestyle and environment with the aim to prevent illnesses before it appeared. Saying that, without a bio medical model of health, medicine would not be as much advanced as it is now. Ideally, both models of health should be working along side to provide with the best care in health and so much needed qualities in health. http://www.mondofacto.com